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Small businesses with its very modest budgets have traditionally stuck to standard and affordable means of marketing namely – newspaper ads, leaflet drops and perhaps cold calling on the phone but to be honest the results are also quite limited. So what do small businesses need to do to gain visibility and build brand recognition in the minds of consumers? The answer is simple – Effective Signage.

According to a recent survey done in Dubai by BusinessBid, 44% of those who have seen a signboard in the last 4 weeks remember specifically either recalling the product or service.

Regardless of the evolving technology and the world of the internet, the signboard is here to stay and businesses in Dubai know about it.

Effective signage can be as small as creating a company name & logo on a car sticker, fridge magnets or billboards on shopfronts.

The same survey also found that 20% of consumers made an unplanned purchase after noticing an item on a signboard when out on their shopping trips. So not only is signage in Dubai effective for brand awareness and brand identity, it could increase your sales passively as well.

Difference between victory and defeat is Location: An old saying and it is no different when it comes to prime locations for displaying your signboard. This can make all the difference for a new business. Would you rather have yourself or your competitor have their signage in a high traffic area which grabs the attention of viewers?

Familiarity: One of the key aspects is to build familiarity with your target market so they can identify who you are and what you are trying to sell. Always display your company name, logo and the message.

Frequent Representation: Make sure that you just don’t create the one signboard and expect people to know about your business. Ensure that you have the right number of signage displays installed at appropriate locations. Focus on signage density – as consumers need to be exposed to your brand. More the exposure; better for your business.

Focus on Motorists: A recent article in Gulf News stated that an RTA study revealed that for every 2 residents there is 1 car, one of the highest vehicle densities in the world. Further sources reveal that Professionals working in Dubai spend an average of 1 hour and 45 minutes commuting to and from work. Create signboards which will capture the attention of these motorists.

The BusinessBid survey also revealed that 86% of business owners are intending to invest in signboards for their marketing or would invest in signboards if their budget allowed for it. But reality is that you do not need to have a king’s ransom to get this done.

It doesn’t matter whether you are a small business just starting or someone who is an established business. Our studies reveal that using signage in different ways can only have a positive impact for your business.

Speak to a professional today who can help your signage in Dubai.'


Sam is the Executive Director at BusinessBid; a successful technology and business services manager having held successful leadership positions with global organizations. Sam believes finding an experienced service provider shouldn't be a challenge but an easy process and seamless process. Sam loves traveling and is a poker shark.

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